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Trade Gothic® Light

- by Jackson Burke
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Trade Gothic® Com Light
  Format: OpenType Com

Price: US$ 54.00
  
... is part of the Trade Gothic® Font Family, comprising altogether 12 fonts in OpenType Com format.
Character set features:
euro latinext LTCom_logo isoadobe2 adobece
388 characters
Character maps: Encoding map   
Product is contained in:
Linotype OpenType Library 1.0 Bundle CD for Mac OS and Windows
Trade Gothic Complete Family Pack
Technical information  

Trade Gothic® Light
  Format: Windows TrueType

Price: US$ 49.00
  
... is part of the Trade Gothic® Font Family, comprising altogether 14 fonts in Windows TrueType format.
Character set features:
euro
234 characters
Character maps: Encoding map   
Linked font group:
Trade Gothic® Light
Trade Gothic® Light Oblique
Put the core family into shopping cart Add font group
Product is contained in: In this format only available as single font.
Technical information  

Trade Gothic® Pro Light
  Format: OpenType Pro

Price: US$ 39.00
  
... is part of the Trade Gothic® Font Family, comprising altogether 12 fonts in OpenType Pro format.
Character set features:
euro latinext isoadobe2 adobece
388 characters
Character maps: Encoding map   
Linked font group:
Trade Gothic® Pro Light
Trade Gothic® Pro Light Oblique
Put the core family into shopping cart Add font group
Product is contained in:
The Linotype Originals OpenType Edition Version Two
Technical information  

Trade Gothic® Std Light
  Format: OpenType Std

Price: US$ 29.00
  
... is part of the Trade Gothic® Font Family, comprising altogether 14 fonts in OpenType Std format.
Character set features:
stdr euro isoadobe2
253 characters
Character maps: Encoding map   
Linked font group:
Trade Gothic® Std Light
Trade Gothic® Std Light Oblique
Put the core family into shopping cart Add font group
Product is contained in:
Trade Gothic Complete Family Pack
Technical information  

Trade Gothic® Light
  Format: Windows PostScript

Price: US$ 26.00
  
... is part of the Trade Gothic® Font Family, comprising altogether 14 fonts in Windows PostScript format.
Character set features:
euro
233 characters
Character maps: Encoding map   
Linked font group:
Trade Gothic® Light
Trade Gothic® Light Oblique
Put the core family into shopping cart Add font group
Product is contained in:
GoldEdition 1.7.1 DVD for Mac OS and Windows
GoldEdition 2.0 DVD for Mac OS and Windows
Trade Gothic Complete Family Pack
Technical information  

Trade Gothic® Light
  Format: Mac PostScript

Price: US$ 26.00
  
... is part of the Trade Gothic® Font Family, comprising altogether 14 fonts in Mac PostScript format.
Character set features:
euro
247 characters
Character maps: Encoding map   
Linked font group:
Trade Gothic® Light
Trade Gothic® Light Oblique
Put the core family into shopping cart Add font group
Product is contained in:
GoldEdition 1.7.1 DVD for Mac OS and Windows
GoldEdition 2.0 DVD for Mac OS and Windows
Trade Gothic Complete Family Pack
Technical information  

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Other families by this designer ...

Linotype Font Sample for Aura Font Family
Linotype Font Sample for Aura Font Family

See below Trade Gothic® Light or other typefaces from the Trade Gothic® Font Family in real usage ...

Source:
Lincoln
Fonts shown:
Trade Gothic® Font Family

Documents referring to this product ...

Customers from all over the world come to Linotype.com every day to purchase fonts. Below is a list of the 20 typeface families that our customers licensed most often in during 2008. Do you know them all?
Jackson Burke – born 1908 in San Francisco, California, USA, died 1975 – type designer. Studied at the University of California in Berkely. 1949–63: director of type development for Mergenthaler-Linotype. Responsible for the development of the TeleTypesetting System (TTS) for magazines and for the development of fonts for native American languages. Fonts: Trade Gothic® (1948–60), Majestic (1953–56), Aurora (1960). * TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques [...]
Not your grandmother’ s medieval type ... meet the “American” Gothic fonts! A breed of no-nonsense typefaces, called “Gothics” in the United States, have been serving as heavy hitters in financial services, business, and newspaper sectors since the late 19th Century. Gothic typefaces – not to be confused with Blackletter typefaces, which look “gothic” in a scary, medieval sort of way – are American sans serifs. Their forms are designed to solve [...]

About Trade Gothic® Light ...

Linotype usage sample for Trade Gothic® Com Light
Designer: Jackson Burke, 1948
Trade Gothic® Light belongs to the Trade Gothic® Font Family which is part of the Linotype Originals.
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.
Search this or similar products by the following keywords: 1940s, 40s, Ads, Advertisment, Advertisments, American, anno 1940, Announcements, Architect, Architectural, Award, Book, Building, Business, ca, Catalogs, Catalogues, CE, Central European, Certificate, Condensed, Dictionaries, Dictionary, Encyclopaedia, Encyclopedia, eXcellent Screen Font, Film Titling, Headline, Hinting, Instructions, Invitation, Lexica, Listings, Magazine, Manuals, Maps, Menus, Newsletters, Newspaper, Office, OpenType, OT, Prize, Professional, Readable, Sans Serif, Screen, Screen fonts, Std, Text, Urkunde, XSF.

Trade Gothic is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.

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Page last edited: 2009-11-19