Amasis™ eText font family


Designed by Ron Carpenter in 2007

About Amasis™ eText font family

Amasis is a slab serif design which has been drawn with a humanist approach, rather than the traditional geometric construction associated with this style of letter. The result is a typeface that has an affinity with the Ionics, although in character it belongs to the latter decades of the twentieth century. The Amasis italic fonts, rather than being sloped roman or cursive in nature, are related more to the Old Style italics. Amasis works particularly well in small sizes where readability is important. Amasis has proved excellent for use on low resolution printers and for facsimile transmissions.
eText fonts - the optimum of on-screen text quality
With our new eText fonts that have been optimised for on-screen use, you can ensure that your texts remain readily legible when displayed on smartphones, tablets or e-readers.
The poor resolution of many digital display systems represents a major challenge when it comes to presenting text. It is necessary to make considerable compromises, particularly in the case of text in smaller point sizes, in order to adapt characters designed in detail using vector graphics to the relatively crude pixel grid. So-called 'font hinting' can help with this process. This, for example, provides the system with information on which lines are to be displayed in a particular thickness, i.e. using a specific number of pixels.
As font hinting is a largely manual and thus very complex technique, many typefaces come with only the most necessary information. What is unimportant for a text printed in high resolution can result in a poor quality image when the same text is displayed on a screen, so that reading it rapidly becomes a demanding activity.
Specially optimised eText fonts can help overcome this problem. An extremely refined and elaborate font hinting system makes sure that these fonts are optimally displayed on screens. Monotype has not only adopted font hinting for this purpose but has also thoroughly reworked the fonts to hone them for display in low resolution environments. For example, the open counters present in the letters C, c, e, S, s, g etc. have been slightly expanded so that these retain their character even in small point sizes. Also with a view to enhancing appearance in smaller point sizes, line thickness has been discreetly increased and x-height carefully adjusted. Kerning has also been modified.
Don't leave the on-screen appearance of your creations to chance. Play it safe and use eText fonts to achieve perfect results on modern display devices. Many typefaces, including many popular classics, are already available as eText fonts and new ones are continually being published.
The eText font you can purchase here are available for use as Desktop Fonts or Web Fonts. Should they be used in Mobile Devices such as smartphones, tablets or eReaders, please contact our OEM specialists at sales-eu@monotype.com.
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Amasis eText

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Features:
Amasis™ eText Regular
US$ 99
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Features:
Amasis™ eText Italic
US$ 99
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Features:
Amasis™ eText Bold
US$ 99
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Features:
Amasis™ eText Bold Italic
US$ 99
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