Swiss 721 font family


Designed by Max Miedinger in 1982

Max Miedinger

Max Miedinger – born 24.12.1910 in Zurich, Switzerland, died 8.3.1980 in Zurich, Switzerland – type designer.

1926-30: trains as a typesetter in Zurich, after which he attends evening classes at the Kunstgewerbeschule in Zurich. 1936-46: typographer for Globus department store’s advertising studio in Zurich. 1947-56: customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basle. From 1956 onwards: freelance graphic artist in Zurich.

1956: Eduard Hoffmann, the director of the Haas’sche Schriftgießerei, commissions Miedinger to develop a new sans-serif typeface. 1957: the Haas-Grotesk face is introduced. 1958: introduction of the roman (or normal) version of Haas-Grotesk. 1959: introduction of a bold Haas-Grotesk. 1960: the typeface changes its name from Neue Haas Grotesk to Helvetica™.

1983: Linotype publishes its Neue Helvetica®, based on the earlier Helvetica™.

2001: Linotype publishes Helvetica World an update to the classic Helvetica design using the OpenType font format with multilingual characterset. It contains the following Microsoft code pages:
1252 Latin 1, 1250 Latin 2 Eastern, 1251 Cyrillic, 1253 Greek, 1254 Turk, 1255 Hebrew, 1256 Arabic, 1257 Windows Baltic, 1258 Windows Vietnamese, as well as a mixture of box drawing element glyphs and mathematical symbols & operators.
In total, each weight of Helvetica World contains 1866 different glyph characters!
Fonts: Pro Arte (1954), Haas-Grotesk, Helvetica (1957 onwards), Horizontal (1965).

* TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques Throughout History by Friedrich Friedl, Nicolaus Ott (Editor), Bernard Stein, published by Könemann Verlagsgesellschaft mbH.

Swiss 721

Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Web fonts are used with the CSS @font-face rule. They are licensed for a set number of page views with no time limitation.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per title.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.

Swiss 721

34 Typefaces



world-map map Hebrew map

Std / OT TTF

supports at least

21 languages.

Swiss 721 Thin -  1 variant
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Swiss 721 Thin Italic -  1 variant
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Swiss 721 Light -  1 variant
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Swiss 721 Light Italic -  1 variant
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Swiss 721 Roman -  2 variants
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Swiss 721 Italic -  2 variants
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Swiss 721 Medium -  1 variant
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Swiss 721 Medium Italic -  1 variant
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Swiss 721 Bold -  2 variants
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Swiss 721 Bold Italic -  2 variants
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Swiss 721 Heavy -  1 variant
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Swiss 721 Heavy Italic -  1 variant
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Swiss 721 Black -  1 variant
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Swiss 721 Black No. 2 -  1 variant
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Swiss 721 Black Italic -  1 variant
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Swiss 721 Bold Outline -  1 variant
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Swiss 721 Black Outline -  1 variant
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Swiss 721 Light Condensed -  1 variant
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Swiss 721 Light Condensed Italic -  1 variant
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Swiss 721 Condensed -  1 variant
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Swiss 721 Italic Condensed -  1 variant
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Swiss 721 Bold Condensed -  1 variant
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Swiss 721 Bold Italic Condensed -  1 variant
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Swiss 721 Black Condensed -  1 variant
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Swiss 721 Black Condensed Italic -  1 variant
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Swiss 721 Bold Condensed Outline -  1 variant
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Swiss 721 Light Extended -  1 variant
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Swiss 721 Extended -  1 variant
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Swiss 721 Bold Extended -  1 variant
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Swiss 721 Black Extended -  1 variant
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Swiss 721 Rounded Bold -  1 variant
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Swiss 721 Rounded Black -  1 variant
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Swiss 721 Hebrew Roman -  1 variant
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Swiss 721 Hebrew Bold -  1 variant
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