Nevia BT font family
Designed by Hal Taylor in 2002
When Hal Taylor saw the 1930 logo for the Stetson Shoe Company of Weymouth, Massachusetts, he didn’t run out and buy a pair of loafers. Instead, he seized on this striking example of an Art Deco logotype as the basis for a new typeface design. “I was impressed with the delicate and sophisticated letter forms,” Taylor recalls, “particularly the enlarged cap S – in any other case it would have seemed unbalanced, but in the context of this logo, it worked perfectly.”
All the letters in the original all-caps Stetson Shoe logo were rendered with condensed proportions except the O, which was a perfect circle. While the prominent O added visual interest to the logo, Taylor knew that such a character would limit his typeface to display applications. For versatility’s sake, he drew his O for ITC Stepp with the same proportions as the rest of the alphabet. Taylor also gave the logotype’s inverted S a more traditional design, but kept the original as an alternate character in the OpenType font.
Taylor’s toughest challenge during the design process was creating a lowercase. “A good type designs tells you what it wants to be,” he says, “and after a little while the Stepp caps began to tell me what the lowercase should look like.“ Taylor’s lowercase is slightly more conventional than the caps. The jaunty ’g‘ and almost upside-down ’s‘ add subtle charm, while the capital letters provide the broader gestures of Stepp’s personality. Together, they create a versatile and distinctive typeface design.
One of Hal Taylor’s first jobs was as a photo-lettering typographer in Philadelphia, setting headlines and creating custom lettering. This was followed by a stint doing finished lettering for John Langdon, whose ambigrams appear in Dan Brown’s best-selling novel, Angels & Demons. Today, Taylor works as a graphic designer in the publishing industry, but he still finds time to create an occasional hand-lettered book jacket – and draw handsome typeface designs.
ITC Stepp is available in four weights, ranging from Light to Ultra Bold. All four weights have companion italics, and the lightest three weights also offer a suite of small caps.
ITC Stepp font family is part of the ITC Library OpenType Edition.
be installed on a computer for
use with applications.
Licensed per computer.
@font-face rule. They are licensed
for a set number of page views with
no time limitation.
in your mobile application. Each app
and platform requires a separate license.
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per title.
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
on which the font will be installed.
that you can use over time. We’ll let
you know when you’re running low.
Platforms you intend to embed the
font in. A license is valid for the life
of the version of the app.
you intend to embed the font in. Each license
is valid for one title for the life of that title.
CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
the font: OT (OpenType) with
Postscript outlines (OT CFF) or
TrueType outlines (OT TTF).
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
available in. These differ in contained
characters and file size. You get all
available versions with your license.
Typecast is a web-based tool to create visual
and semantic designs. Check for readability,
rendering and beauty then share a working
prototype of your design.
Tip: Add fonts to your Favorites, then test your custom selection in Typecast!